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Brand process from concept to creation
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Internal Brand · Grupo VDE · 2019
VIDA
Disciplines
The Brief
Grupo VDE needed a distinct visual identity for VIDA, its company-wide initiative focused on employee well-being, sustainability, and corporate culture. The challenge was to create an approachable brand that connected employees across different companies, offices, and facilities while remaining aligned with VDE's broader identity.
The Solution
I developed a comprehensive brand identity inspired by the concept Chain of Change, translating the program's values into a cohesive visual system. The work included logo design, typography, color standards, a five-pillar iconography system, and brand guidelines. The identity was applied across digital communications, the corporate sustainability website, and employee uniforms to maintain consistency across touchpoints.
Brand process from concept to creation
Strategic designer creating functional brands.