Emblem
Client
Alzac
Disciplines
The Brief
Grupo Alzac is a corporate group that includes Villarreal División Equipos (VDE), a company specializing in water management and renewable energy solutions. The challenge was to establish a unified corporate identity that represented the group's diverse businesses while supporting future growth and expansion into new industries.
The Solution
I developed the creative concept Unión que Trasciende (Unity That Transcends), centered on unity, collaboration, and growth. Through the ideation process, I translated this concept into the brand name Alzac, inspired by the Spanish word alzar (to elevate). Building on this, I created a scalable visual identity system featuring a tree-inspired symbol that represents the group's different businesses coming together as one family, with each branch contributing to their collective growth. To ensure long-term brand consistency, I delivered a comprehensive brand book and editable templates to enable consistent adoption across the group's teams and sub-brands.
Color palette and typography system
Krub Regular
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Tiempos Regular
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Emblem
Logo color palette
Brand collateral
Presentation deck design
Brand universe
Strategic designer creating functional brands.