Cliente
Puramor
Disciplinas
The Brief
Puramor is a food brand created for snacks that combine clean, high-quality ingredients with great flavor. The goal was to design a visual identity that would introduce the brand and position it as a better snack option: food that tastes good, feels good, and supports a healthier lifestyle without feeling restrictive.
The Solution
The brand concept, "Good Food for the Soul," connects nourishment with emotional wellbeing, creating a brand that feels warm, joyful, and approachable. A key element of the identity is the icon, designed as a fusion of a leaf and two hearts. The leaf symbolizes health, clean ingredients, and natural nourishment, while the hearts introduce the ideas of love, comfort, and emotional wellbeing. Together, these elements reflect the essence of Puramor: food that not only tastes good, but also makes you feel good. This balance between wellness and emotional connection helps position the brand as a joyful and meaningful healthy snack option.
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