Client
Puramor
Disciplines
The Brief
Puramor is a snack brand focused on quality ingredients, flavor, and everyday well-being. The challenge was to establish a distinctive identity that positioned the brand within the better-for-you snack category while remaining warm, accessible, and emotionally engaging.
The Solution
I created the Puramor name, the brand concept Good Food for the Soul, and a visual identity connecting nourishment with joy and emotional well-being. The identity centers on a custom symbol combining a leaf and two hearts, representing natural ingredients, care, and connection. The result balances wellness-oriented messaging with a friendly and recognizable brand personality.
Strategic designer creating functional brands.