Kinday

Founder & Designer · 2026

Designed and developed Kinday, an iOS app for my own use as a mom, to organize household tasks and everyday family responsibilities.

Happer

Founder & Creative Director · Jan 2013 – July 2018

Founded and directed Happer for 5 years, delivering market research, branding, packaging, advertising, campaigns and digital projects for 40+ clients across food, retail, fashion, sustainability, and finance.

• Developed and implemented SOPs for branding processes, improving efficiency and reducing typical brand identity development timelines from 5 weeks to 2–3 weeks while maintaining strategic depth, design quality, and attention to detail.

• Directed creative work mentoring a team of 6+ graphic designers.

• Created 10+ brands from naming through visual identity for Villarreal División Equipos (VDE), one of Mexico’s leading companies in water optimization and renewable energy solutions, including Enerwell and Alzac. Led cross-functional collaboration and brand stewardship across the portfolio, ensuring consistency across established brands while developing new identity systems tailored to distinct markets and audiences.

• Created brand and packaging work for CPG and retail clients, including Tim Hortons Mexico and M de Maní. Developed custom iconography for Tim Hortons’ Mexico launch to communicate the fusion of Mexican and Canadian cultures, and redesigned M de Maní’s peanut butter packaging across brand standards, print production requirements, and Mexico’s NOM-051 front-of-pack labeling requirements.

University of Illinois Urbana-Champaign

Teaching Assistant · Sep 2019 – May 2020

• Conducted two undergraduate classes in graphic design, guiding students through portfolio development, typography, visual systems, and design critique.

University of Illinois Urbana-Champaign

Research Assistant (Brand Strategy & Web Design) · Sep 2018 – May 2019

• Led website redesign for Ninth Letter literary magazine. Developed visual identity system, improved UX/UI and usability.

Pentagram Austin

Design Intern · Jun 2015 – Aug 2016

• Contributed to identity, editorial, and digital projects for clients including Texas Monthly magazine and The Contemporary Austin.

Firmalt

Junior Graphic Designer · 2014–2015

Contributed to branding and packaging projects for a packaging production company with in-house printing capabilities, supporting concept development, visual identity, and packaging design from initial ideas to production-ready materials.