Client
Wedell
Disciplines
The Brief
Wedell is a premium mosaic brand serving residential and commercial markets, including pools, kitchens, hotels, and spas. The challenge was to develop a distinctive identity that communicated product quality, versatility, and precision within a highly competitive category.
The Solution
I developed a brand identity centered on modular precision, drawing inspiration from the geometric structure of mosaic tiles. A customized wordmark, angular icon, and defined blue color palette establish a distinctive visual language that reflects the product's architectural qualities while reinforcing the brand's premium positioning.
Strategic designer creating functional brands.