Cliente
Axis 3D
Disciplinas
The Brief
Brand identity and positioning design for Axis 3D, a company specialized in 3D construction technology. Axis 3D provides an integrated service for construction companies and developers implementing automation technology. Its services include consulting, technical advisory, equipment rental, and project execution across North America. The goal was to create a brand identity that communicated innovation, technical knowledge, precision, and the company's role as a strategic guide throughout the construction process.
The Solution
The creative concept was inspired by the three-dimensional coordinate system used in the construction process of concrete 3D printing. Axis 3D represents the point of origin where technology, machinery, and knowledge converge to transform ideas into real buildings. The brand functions as an axis that guides each stage of the project, layer by layer, providing solutions that support efficiency, growth, and successful execution. The identity communicates tridimensionality, construction, guidance, and support. A custom wordmark was created with structural details that reference construction axes, resulting in a logo that works functionally across the brand's different touchpoints and applications.
Más de una década creando sistemas visuales para marcas que quieren ser recordadas.