Cliente
Greenward
Disciplinas
The Brief
Brand identity design for Greenward, a distinctive seal created to communicate the environmental commitment and efficiency of the products that carry it. The purpose of the seal was to add value and highlight a specific selection of products known for their greater efficiency and positive environmental impact. By choosing products with this seal, customers actively support a movement toward sustainability and environmental protection. The goal was to highlight the efficiency and sustainability of these products without compromising the perceived quality of the rest of the product range.
The Solution
The concept was inspired by VDE's constant evolution and its commitment to becoming a more sustainable company. It represents a product line that evolves alongside the environment. The visual identity uses linear elements and a focused composition to represent continuous, upward movement. The seal was designed to express Greenward's environmental commitment and highlight the planet-conscious value of its products. The result is a clear and recognizable mark that helps customers identify products with a stronger environmental purpose, while reinforcing the company's progress toward sustainability.
Más de una década creando sistemas visuales para marcas que quieren ser recordadas.