Client
Greenward
Disciplines
The Brief
Greenward was developed as a visual seal to identify products within Grupo VDE's portfolio with a greater emphasis on efficiency and environmental responsibility. The challenge was to communicate this distinction clearly without diminishing the perceived value of the company's other products.
The Solution
I created the Greenward name and designed a distinctive visual seal using linear forms and upward movement to communicate progress and continuous improvement. The resulting mark provides a recognizable distinction for selected products while reinforcing VDE’s broader sustainability positioning.
Strategic designer creating functional brands.