Client
Tim Hortons
Disciplines
The Brief
For Tim Hortons' introduction to the Mexican market, the challenge was to develop a visually engaging cup design that celebrated the brand's Canadian heritage while establishing a meaningful connection with Mexican consumers.
The Solution
I developed the creative concept Canada Meets Mexico, bringing together cultural references from both countries through a custom illustration system. The design combines recognizable symbols into a cohesive visual composition, creating a distinctive product experience that celebrates the brand's arrival in Mexico.
Strategic designer creating functional brands.