The Solution

The name Icony comes from the combination of "incony," meaning fine, delicate, and pretty, and "iconic," meaning widely recognized and well-established. The brand communication was created around the idea of empowering women to become their own version of iconic. The concept is based on the "iconic woman": someone who expresses her inner beauty, confidence, and uniqueness through fashion. From this idea, the tagline was created: "Iconic Wear for Iconic Women." The wordmark was fully custom drawn, resulting in a fresh and feminine identity that gives the brand a distinctive and memorable presence.