Client
Icony
Disciplines
The Brief
Icony is a women's fashion retail concept created to celebrate personal style and self-expression. The objective was to develop a memorable brand name and visual identity that felt contemporary, feminine, and aspirational.
The Solution
I created the Icony name, brand positioning, and visual identity around the concept of the Iconic Woman, celebrating individuality and confidence through fashion. The tagline, Iconic Wear for Iconic Women, reinforces the brand’s positioning, while a custom-drawn wordmark creates a distinctive and recognizable visual signature.
Scalable brand identity extended across packaging and retail collateral.
Packaging and hangtag system across product variants.
Brand collateral and retail touchpoints.
Strategic designer creating functional brands.