Cliente
M de Maní
Disciplinas
The Brief
Packaging redesign for M de Maní. As Mexico introduced updated front-of-package labeling requirements under NOM-051, the packaging needed to be redesigned to remain clear, compliant, and competitive on shelf. The goal was to create a more legible and distinctive packaging system that could stand out within its category while making room for the required nutritional warning labels. The process began with research into the current target market and competitive landscape to identify how the brand could be better positioned visually and strategically.
The Solution
The packaging concept, "In the Pink," was built around the expression that refers to a state of good health. The idea connected wellness with mental clarity, honesty, self-respect, respect for others, and care for the environment. This translated into a minimal, feminine, and playful visual system using pastel tones, organic typography, and a clean layout designed to feel approachable, thoughtful, and easy to read. The result was a refreshed packaging direction that balanced regulatory requirements with a stronger brand personality, improving shelf readability while helping the product feel more distinctive and aligned with a wellness-focused audience.
Más de una década creando sistemas visuales para marcas que quieren ser recordadas.