Client
M de Maní
Disciplines
The Brief
M de Maní, an established nut butter brand, needed to redesign its packaging to strengthen shelf presence, improve product differentiation, and comply with Mexico's updated NOM-051 labeling requirements. The challenge was to modernize the packaging while preserving the brand's existing visual identity and established guidelines.
The Solution
Working within M de Maní's established brand identity, I redesigned the packaging across three product variants, preserving the existing logo and wordmark while introducing new graphic elements, layouts, and a clearer visual hierarchy. The redesign strengthened shelf presence and product differentiation while maintaining brand consistency and integrating Mexico's mandatory nutritional labeling requirements.
Strategic designer creating functional brands.