Client
Aquifer
Disciplines
The Brief
Aquifer is an e-commerce brand offering easy-to-install solutions for residential and commercial spaces. Initially focused on water management and treatment products, the brand needed an identity that communicated reliability and simplicity while remaining flexible enough to support expansion into new product categories.
The Solution
I developed the brand positioning and visual identity around adaptability and everyday functionality. A custom wordmark incorporates a subtle figure within the “if” letterforms, referencing the act of installation. Clean typography, linear details, and a minimal visual language establish a recognizable identity designed to remain consistent as the product portfolio expands.
Strategic designer creating functional brands.