Cliente
Aquifer
Disciplinas
The Brief
Brand identity and positioning design for Aquifer, an e-commerce brand specializing in easy-to-install products for homes and commercial spaces. The brand was created to offer practical solutions directly to the end user, beginning with products related to water management and treatment, and later expanding into other categories designed to improve everyday quality of life. The goal was to create an identity that communicated reliability, simplicity, and adaptability, while allowing the brand to grow beyond its initial product category.
The Solution
Aquifer's identity was inspired by the brand's ability to adapt to different spaces, needs, and situations through practical, easy-to-install solutions. The wordmark integrates a hidden icon in the "if" letterform, subtly suggesting a person fixing or installing something. With linear elements, a minimal composition, and a reliable yet approachable tone, the identity communicates clarity, functionality, and flexibility, giving Aquifer a strong foundation to grow into new product categories while maintaining consistency and recognition.
Más de una década creando sistemas visuales para marcas que quieren ser recordadas.