Client
Rent the Dress
Disciplines
The Brief
Rent the Dress is a dress rental boutique in Monterrey, Nuevo León — the place to find the perfect dress for any occasion, without the commitment of buying. The brand needed a visual identity that felt boutique and elevated, with a signature mark and print system that could carry from business cards to in-store signage across its locations.
The Solution
An elegant monogram built from the brand's initial, paired with a refined serif wordmark and a palette anchored in deep magenta, gold and black. The system extends across stationery, folders and retail signage, giving Rent the Dress a consistent, boutique presence at every touchpoint.
Strategic designer creating functional brands.